The operations platform for builders and community sales teams
KeepUp connects buyers, lots, realtors, lenders, communities, competition, and closings in one system—replacing spreadsheets and disconnected workflows, with publishing to BuildRootz built in.
Live today: CRM, realtors, lenders, communities, lots, plans, elevations, competition, sales workflow, BuildRootz publishing foundation.
Why KeepUp exists
Builders juggle CRMs, spreadsheets, pricing tabs, and comp studies. KeepUp tracks every buyer, lot, partner, release, and rival community in one place.
- No more copying data between tools.
- Pricing, releases, incentives, and inventory stay current.
- Realtors, lenders, and buyers share one linked record.
- Competitors use the same fields as your communities.
Who it is for
- Division and sales leaders needing pipeline clarity.
- Community managers over lots, plans, releases, and pricing.
- Marketing and publishing teams syndicating to BuildRootz.
- Ops leaders keeping partners and close dates aligned.
Lead -> Buyer -> Lot -> Contract -> Closing
Every stage stays connected across contacts, lots, partners, and documents.
- 1
Capture lead
Create the buyer, log source, add realtor and lender.
- 2
Work the buyer
Track follow-ups, notes, and next steps with clear status.
- 3
Link to a lot
Assign to the right community, lot, plan, and elevation.
- 4
Contract
Track docs, incentives, lender status, and key dates in one record.
- 5
Closing
Keep closing tasks, partners, and milestones aligned.
Workflow preview
Flip through the lead ? buyer ? lot ? contract ? closing screens (sample data).
Tip: replace /public/workflow/*\.svg with your own mock screens as needed.
Communities and lots stay current
Track communities, lots, plans, elevations, releases, pricing, and inventory without version chaos.
Lots and inventory
- Lot status: available, reserved, contract, closed.
- Release and hold dates with pricing updates.
- Quick edits keep sales and ops aligned.
Plans and elevations
- Plan mix with base price, SQFT, and elevations.
- Price per SQFT and incentives tied to plans.
- Consistent positioning across communities.
Pricing control
- Central pricing for lots, plans, elevations.
- Promos and incentives by release.
- Public vs internal fields stay separate.
Competition tracking that mirrors your data
Add rival builders and communities with the same fields you track internally for true apples-to-apples.
What you track
- Base price, SQFT, plan mix, elevation availability.
- Incentives and promos by month.
- QMI vs sold vs available inventory.
- Sales pace and trends over time.
What you see
- Side-by-side comparisons with your communities.
- Chart-ready pricing and plan mix.
- Clear positioning for sales, marketing, leadership.
Realtors and lenders stay linked
Partner records show which buyers they touch, their stages, and the lots involved.
Realtor management
- Directory with linked buyers and lots.
- Performance by community and stage.
- Notes and next steps in one profile.
Lender management
- Status from invite -> approval with key dates.
- Which buyers each lender supports, tied to lots.
- Doc status to keep contracts moving.
Publish to BuildRootz
KeepUp runs your internal data; BuildRootz is what the public sees. Publish listings from one source and decide what stays internal.
- Publish communities, lots, plans, pricing from inside KeepUp.
- Pick which fields are public and keep the rest internal.
- Reduce duplicate entry and keep availability aligned.
Placeholder for BuildRootz publishing view or feed settings.
Onboarding and support
- Guided setup for communities, lots, plans, pricing.
- Imports for contacts, realtors, lenders, competition.
- Launch checklist for sales, ops, marketing.
- Ongoing help from the product team during beta.
Roadmap clarity
Live: CRM, partners, communities, lots, plans, elevations, competition, sales workflow, BuildRootz publishing foundation.
Roadmap: advanced email automation, expanded analytics, builder marketing tools.
Run your communities from one platform
Move buyers from lead to closing, keep pricing and competition current, and publish to BuildRootz without juggling spreadsheets.