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KeepUp is in private beta. We're accepting test applicants for early access. Apply for beta
Private beta for home builders

Builder operations platform — founding access

KeepUp connects buyers, lots, realtors, lenders, communities, competition, and closings in one system. Beta teams get guided onboarding, data migration help, and direct access to the product team.

Limited seats. We onboard with you and shape the launch features together.

Who it fits

Teams running active or upcoming communities.

  • - Division and sales leaders needing pipeline clarity.
  • - Community managers over lots, plans, releases, and pricing.
  • - Sales teams linking buyers to lots, realtors, and lenders.
  • - Marketing/publishing teams pushing listings to BuildRootz.

What’s included in beta

One plan while we finish launch together.

  • - Guided onboarding and imports.
  • - Unlimited users and communities during beta.
  • - Weekly product sessions with the team.
  • - Founding discount locked for 12 months post-GA.

Live in beta

Active modules you can use today.

Contact CRM

  • - Buyer profiles and lead tracking.
  • - Notes, activity, and status rules.
  • - Clear stages through contract and closing.

Realtor management

  • - Realtor directory with linked buyers and lots.
  • - Performance by community and stage.
  • - Notes and next steps in one profile.

Lender management

  • - Status from invite -> approval with key dates.
  • - Which buyers each lender supports, tied to lots.
  • - Doc status to keep contracts moving.

Community & lot management

  • - Communities, lots, and inventory status.
  • - Floor plans and elevations.
  • - Release dates and pricing controls.

Competition tracking

  • - Competing builders and communities.
  • - Plan mix, pricing, and incentives.
  • - Market insights for comparisons.

Core sales workflow

Lead -> Buyer -> Lot -> Contract -> Closing.

  • - Next steps and status visibility.
  • - Linked records across contacts, lots, partners.
  • - Clear handoffs for sales and operations.

Publishing foundation

  • - BuildRootz connection in beta.
  • - Publish listings with controlled fields.
  • - Reduce duplicate entry for availability/pricing.

Not the focus yet (available, evolving)

  • - Advanced analytics (dashboards evolving).
  • - Email automation (templates/triggers in progress).
  • - Expanded marketing tools.

Roadmap

  • - Advanced email automation.
  • - Expanded analytics.
  • - Builder marketing tools.

Founding teams help prioritize and shape these.

Onboarding

  • - Guided setup for communities, lots, plans, pricing.
  • - Imports for contacts, realtors, lenders, competition.
  • - Launch checklist for sales, ops, marketing.

Support

  • - Direct access to the product team during beta.
  • - Weekly working sessions as needed.
  • - Fast adjustments based on your feedback.

FAQ

  • How fast can we go live?
    Most teams import contacts and first communities in a few days with our guided setup.
  • Is there a limit on users or communities in beta?
    No user or community limits during beta; we want full-team coverage.
  • Does BuildRootz publishing expose all data?
    No. You choose what is public. Internal fields stay internal.
  • What about pricing after beta?
    Founding teams lock a discounted rate for 12 months after GA.

Need something else?

Tell us your constraints (integrations, data migration, security). We’ll confirm fit before onboarding.

Apply Ask a question

Ready to join the beta?

Share your communities and team size. We’ll onboard you and shape the launch together.

Apply for beta Email us