The simple way to sell new homes
KeepUp CRM streamlines the sales journey for new-home communities—so you can move faster, stay organized, and keep everyone in sync.
Why KeepUp was created
KeepUp was built by someone who’s worked inside new-home sales — someone who knows how most CRMs feel: bloated, confusing, and focused on data entry instead of real selling. Getting new hires (and even seasoned reps) to actually use them is hard because they don’t make the day easier; they just add another task.
KeepUp is intentionally different: simple, practical, and genuinely useful. It’s a system a sales manager can use for every aspect of running a community — or several — without juggling spreadsheets or endless tabs.
There was also a clear gap around competition studies. Everyone wanted them, but they were time-consuming, inconsistent across teams, and rarely told a story. KeepUp standardizes what you track and turns it into clear, visual insights so you can see plan mix, pricing, incentives, and performance at a glance.
At its core, KeepUp does more of the work for you — tracking, linking, and organizing behind the scenes — so you can focus on what matters: building relationships and closing homes. It’s fast, uncluttered, and built for the people who actually use it every day.
Lead & Community Management
Capture leads, manage follow-ups, and keep communities, lots, and job numbers organized in one place.
Link People to Properties
Assign a buyer to a lot in a few clicks. Realtors and lenders stay linked to the contact and address—no double entry.
Competition Insights
Track base price, SQFT, incentives, and inventory across communities to see how you stack up and where to adjust.
Who it’s for
Sales Teams
Clean pipelines, fast follow-ups, and one-click lot linking.
Marketing
Real-time visibility into traffic, plan mix, incentives, and promos.
Community Leads
Milestones, closing info, and partner coordination—kept in sync.
How KeepUp works
A clear path from first contact to final close—with competition context at every step.
- 1
Create a lead
Add contact details, optionally link realtor & lender, and start organized.
- 2
Manage & follow up
Set next steps and keep your pipeline moving with clear schedules.
- 3
Sell & link to a lot
Assign to a lot in a few clicks; address, realtor, and lender stay connected.
- 4
Contract to close
- • Track construction milestones & key dates
- • Manage closing information & documents
- • Keep sales, lenders, and realtors aligned
Realtors—pipeline at a glance
Click a realtor to see every linked buyer, where they are in the sales journey, and which lot they’re tied to. Update stages inline; everything syncs back to the contact.
Screenshot placeholder: Realtor profile with linked buyers & stages.
Lenders—statuses & key dates
Track lender statuses (Invite → Approved), invite/approval dates, and buyers per lender—always tied to the lot and address.
Screenshot placeholder: Lender pipeline with status pills & dates.
Find anything fast
Filter by community, stage, partner, date, and more. Save common views like “Hot this week,” “Missing Docs,” or “QMI prospects.”
Know the competition
Keep your community data current and compare against competitors—base price, SQFT, incentives, and sales performance—so you can act with confidence.
Your community
- • Plans & elevations (with options)
- • Base price, SQFT & price per SQFT
- • Inventory vs. sold vs. QMIs
Competitors
- • Apples-to-apples fields across rivals
- • Incentives & promos by month
- • Trends and visual comparisons
Drop a comparison chart or screenshot here.
Purpose-built for new homes
Not a generic CRM. KeepUp reflects how new-home sales really work.
Fast & practical
Inline edits, quick linking, saved filters—no fluff, just speed.
Everything connected
Contacts, lots, realtors, and lenders stay linked end-to-end.
Ready to KeepUp?
Spin up your first community in minutes. Import your lots and go.